Resorts World Las Vegas Hosts Erewhon’s First Pop-Up in Sin City During Race Weekend

Wednesday, November 20, 2024

Resorts World Las Vegas is teaming up with Erewhon for a unique cold-pressed juice collaboration at INDULGE: Race World Edition on November 23. Ticketed guests will have access to a curated selection of Erewhon’s most popular juices and wellness shots, bottled in Resorts World’s exclusive Race World-themed packaging. These beverages are made daily using 100% organic ingredients, free from chemicals and artificial additives. Guests will have the opportunity to take home exclusive Erewhon-branded totes and hats, offered on a first-come, first-served basis. The pop-up will be hosted at the patio pagoda of FUHU, one of Resorts World’s renowned fine dining venues.

Erewhon, a trailblazer in health and wellness, has become synonymous with premium lifestyle offerings by sourcing top-quality foods and supplements. Known for its partnerships with cultural icons, celebrities, and athletes, Erewhon also offers a nationwide shipping program for rare, non-perishable items. This collaboration marks Erewhon’s first-ever partnership with a Las Vegas resort and reflects Resorts World’s commitment to bringing innovative lifestyle experiences to its guests. Erewhon Members will also enjoy exclusive perks as part of the Erewhon Lifestyle Collective partnership.

As part of Race Weekend, INDULGE will feature a dynamic walk-around tasting event, showcasing pop-ups curated by Industry Only. The event will highlight some of Southern California’s most celebrated culinary names, including Michelin-starred Camphor, Joint Seafood, Holy Basil, Tacos 1986, and Casamigos, among others.

“Erewhon is an incredible addition to INDULGE: Race World Edition, and we’ve been excited to collaborate with their teams. The event showcases a well-curated mix of nationally recognized brands and rising stars,” said Ronn Nicolli, Chief Marketing Officer at Resorts World Las Vegas. “On a personal note, I’m a big fan of the brand and I’ve been known to frequent Erewhon whenever I’m in Los Angeles.”